JW Soundtrack Curation + Venue Playlists
Music is an essential part of any business that interacts with the public. Depending on the space you have it’s vital that you use music to create an atmosphere where people feel they can relax, meet friends, unwind, or party the night away. Carefully considered music choices will create the ideal soundtrack to your customer’s experience. It can impact their mood and energy, it can encourage them to have conversations and, ultimately, it influences the way they spend.
In an ideal world, every venue would have a DJ on hand to read the room and set the scene, however we know that for various reasons, that can’t always be the case. This is where we can help with our bespoke, tailored soundtracks for your venue with time of day, energy, and location specifics all catered to. With our talented multi genre team, we can truly create something that is special. You hire professionals to handle your graphic design, marketing, and photography, correct? Well, music curation is just as important and deserves the same top talent and attention to detail.
From the hotel lobby to the spa and wellness centre, from the bar, club and restaurant to the poolside and gym, we’ve got you covered, and can weave a tapestry of cohesive music that leaves your guests clamouring to ‘shazam’ their new favourite track.
Our Process
Step 1 – Getting to know your business
Our first step is to understand your brand and your business. We will speak to you and your team to learn as much as possible - your story, spaces, guests, team, local community, aesthetics, values, and more. All of this informs your custom-designed music identity and will allow us to put together a proposal and pricing.
Step 2 – Your bespoke package
Once we agree to move forward, we can build a Music Profile for your brand to outline your music strategy, and also tailor your playlists to different times of the day and different spaces within your venues as required.
Step 3 – Demo Playlists
Our talented team will put together a couple of short sample playlists for you to peruse and give feedback on. If you like what you hear we will curate the entire lists for you. If there is anything you want changed… No problem! We want to ensure that your venue’s soundscape is perfection! To that end we can also advise on the speaker set-up and can recommend excellent sound engineers to top off the service.
We are always, we mean always, available for creative or technical support. It’s all capped off by ongoing optimization and regular music updates, to ensure your business soundtrack is kept fresh, seasonal and captivating.
What are you waiting for? For more information contact jaynee@jwdjagency.com
By Alixe
JW DJ Academy